Michelle LaRowe
Name of Product / Service: Nanny to the Rescue!, Nanny to the Rescue! Again, Working Mom’s 411 and A Mom’s Ultimate Book of Lists and The Cape Cod Baby Planner
- How long have you been a nanny, or how long were you a nanny? 15 years
- What is a highlight of your nanny career? Receiving the 2004 INA Nanny of the Year award
- How did you come up with the idea for your product/ service? I was approached to write a parenting series after receiving the INA Nanny of the Year award.
- What is your level of monetary investment and have you seen a profit? None. Yes, I have been fortunate to earn money from writing.
- What is the purpose of your product/service? To educate parents and to empower them to make the best choices for their families.
- How has the nanny industry received your product/service – i.e. what has been the feedback you’ve received? I’ve received tons of positive support throughout my career. It’s always great to hear one of my peers have read and enjoyed my books.
- What words of wisdom do you have for others, who may have a product/service and wish to expand its market? Don’t take shortcuts. If you’re going to do something, do it right. You are your best marketer. You know your product and service best. While it feels weird being a self-promoter, it’s important to capitalize on opportunities that allow you to share meaningful information with others about what you do.
- What do you wish you had known early on, that you’ve learned going through this process? My path was quite unique. Lots of people ask me how to write a book or what I did. Since I was approached by an agent, I bypassed the traditional path to getting published. For me, the entire process has been a learning process. If I had to choose something, it would that I wish I knew the power of collaboration. The editing process is quite hard to swallow, but when you know everyone wants the best end result, it’s much easier to embrace suggestions and changes.
Any other information you would like to share with us? Bill Cosby said it best. You have to find out what you love to do and figure out how to get paid for it. When you do that, life is good.
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