Here are another 15 reasons we think you should attend the upcoming INA Conference May 3-6 in Las Vegas. We’ve given you a total of 35 reasons to attend this year’s conference, what are you waiting for? We’ll see you there!
Agency Workshop Speakers |
Samantha Blank, M.S., MFTBuilding a Better Business: Integrating Professional Development and Training Into Your Agency for Your Clients…Both Your Nannies and the Families You Serve Samantha Blank, M.S., MFT is the co-owner and co-founder of Social Coaching Club Inc., a coaching center for social skills development. Social Coaching Club “Helps Parents Help Their Kids®” by providing children, adolescents, parents, families and caregivers a unique opportunity to build and strengthen the myriad of social skills necessary to excel in all aspects of their lives. Samantha understands the unique pressures facing modern families in today’s high-paced world and the challenges that come with raising children in our technologically advancing society. Social Coaching Club was created as a result of overwhelming requests from parents, educators and community leaders for these much needed services and is “Re-Civilizing Civilization One Family at a Time®.” Samantha is passionate when it comes to her work with children and families. She earned her master’s degree in marriage and family therapy, from California State University, Northridge, but her love of working with children and their families did not start in graduate school. Samantha has been working with children of all ages for over 15 years. Her first encounter with children began in her teens when she worked as a camp counselor, babysitter and Sunday school aid, then as professional nanny during her undergrad years. It was during these early years that she recognized she had a great understanding of children and a natural talent when it comes to connecting with a child and his or her family. Today, beyond being a coach and mother, Samantha is a California licensed marriage and family therapist with a specialization in childhood and teen behavioral issues, and an expertise in trauma work with survivors of sexual assault and child abuse. She has worked in and out of school settings in the Los Angeles Unified School District, Burbank Unified School District, a number of private schools and community organizations, developing and running programs designed to promote successful, socially competent children and teens. Social Coaching Club, Inc. expanded its business into the childcare industry to address the fact that so often it is the nanny who spends the majority of waking hours with a family’s children and is the best adult to teach and reinforce healthy social skills. Samantha is dedicated to the process of helping families work through the challenging stages of growing up and raising strong, self-sufficient children and teens. |
Stephanie BreedloveHow Families Hire 2.0 Stephanie Breedlove is founder and partner of Breedlove & Associates, a household payroll, tax and HR firm dedicated to eliminating the work, worry and risk for families. Stephanie has an undergraduate degree in finance from the University of Texas and an MBA with a concentration in accounting. She developed an expertise in accounting and information technology during her six years with Accenture before founding Breedlove & Associates in 1992, an entrepreneurial company born from her own frustration with meeting her “nanny tax” obligations. |
Tom BreedloveHow Families Hire 2.0 Tom Breedlove is director of marketing & agency partnership programs for Breedlove & Associates, a leading payroll and tax services firm in the highly-specialized household employment arena. Tom received a bachelor of business administration from the University of Texas in 1985. He developed an expertise in marketing during a 20-year career in the advertising agency world, where he led consumer research and strategic planning efforts for a variety of clients, including Wal-Mart, Dell Computer, PGA Tour, Golfsmith and Doubletree Hotels & Resorts. He joined Breedlove & Associates in January 2006 to develop resources, tools and programs in support of its agency partners and the industry. |
Lexy CappHow to Expand and “Fine Tune” Your Temporary Services to Increase Revenues and Service a Larger Market Segment! Lexy Capp was born in Minnesota and attended Bethel University majoring in communications. After college she moved to Southern California and began a career in public relations. In 1988 she moved to Las Vegas and knew at that time there was a need for a premier nanny and household staffing agency. In 2000 Lexy opened Nannies & Housekeepers USA, the only licensed nanny and household employment agency in Las Vegas. Since that time Nannies & Housekeepers has risen to prominence as the agency for families, hotels and corporations that are looking for an easy, dependable solution to hiring the best providers. As well as being the trusted resource for families, Nannies & Housekeepers is thankful to be the exclusive agency for such prestigious hotels as The Four Seasons, Bellagio, The Wynn, Encore, Trump and all of MGM Resorts International properties to name a few. Nannies & Housekeepers is an award winning agency voted Best of Las Vegas Babysitting Service, Best of Las Vegas Domestic Help Company, Parents Choice Award and Agency of the Year 2011 APNA – Association of Premier Nanny Agencies. Lexy was grateful to serve on the board of directors for Association of Premier Nanny Agencies -a Household Staffing Alliance for four years. Lexy currently serves on the board of the Health Foundation at St. Rose Dominican Hospital and she is a board member of Las Vegas Executives Association and serves as the co-chair for the Volunteerism Committee for United Way – Women’s Leadership Council. Lexy has three sons. In her free time she enjoys reading, working out, traveling and spending time with family and friends. |
Sue DowneyNanny Training: Planning Events Nannies Will Attend at a Price You Can Afford Sue Downey has been a professional nanny for over 18 years and has worked with a wide range of families, including those who have adopted and those who have had multiples. Sue has a passion for connecting, supporting and empowering nannies and feeds that passion by organizing Nannypalooza, an annual conference that brings over 100 nannies together for a weekend of professional development and fun. Sue has also developed the companion website, nannypalooza.com that provides webinars, resources, support and networking opportunities for nannies. In 2010, Sue organized Nannies Across America, a nationwide virtual conference that reached over 500 nannies in 14 cities with educational and networking events. Sue currently resides in Philadelphia, PA where she is a full-time nanny for a 1-year-old girl. This position was secured after an intensive job search using local and national agencies and online recruiting sites and resources following a 10-year tenure with her last family. |
Sharon Graff-RadellHow to Expand and “Fine Tune” Your Temporary Services to Increase Revenues and Service a Larger Market Segment! Sharon Graff-Radell is the owner of TLC For Kids, Findthebestnanny.com and is a consultant for nanny placement agencies. She has been in the nanny industry since 1985 and has served on the board of directors of the International Nanny Association since 1995. TLC for Kids was one of the first nanny agencies in the United States to specialize in temporary services including emergency and sick child care. Over the years Sharon has presented workshops and has consulted with hundreds of agency owners and personnel, teaching them the finer points of offering temporary services. |
Dr. Lindsay Heller, Psy.D.Managing and Supporting Difficult Clients Through the Hiring Process Dr. Lindsay Heller, Psy.D. is a licensed clinical psychologist and former nanny of 10 years. She works with families and nannies all over the world on all sorts of issues. She provides education to families, aids them in hiring, transitions, disputes, as well as supporting them through endings. She lives and works in Beverly Hills and is a proud mother of two young girls. |
Anne JohnsonReady, Get Set, GO! Anne Johnson has over 12 years of experience working with employment, recruiting and HR related services. She started as agency director with A New England Nanny, later becoming human resources manager and software manager. Anne earned her employment relations degree from SUNY Potsdam and was a corporate technology and finance recruiter before joining GTM. In her human resources role, Anne is focused on best practices, compliance, employee engagement and retention. These efforts have led to GTM’s employees’ voting it “Best Place to Work” four years in a row. As software manager, Anne worked closely with the initial development team for NannyJobs PRO and now is responsible for supporting the software and works closely with Nanny Placement Agencies who utilize NannyJobs PRO to streamline their placement process. |
Bob King, Esq.Legal Update for 2012 & Answers to Your Questions About the Law, Your Agency, Nannies, and Your Clients Bob King is an attorney and founder of Legally Nanny®, the leading law firm providing legal and tax advice to household employers and domestic employment agencies. Legally Nanny assists domestic employment agencies with business, dispute resolution, and labor & employment matters. Bob is a former INA board member and has spoken at numerous INA conferences. Bob also serves as the general counsel for the Association of Premier Nanny Agencies (APNA) and as an expert witness in household employment litigation. |
Steve LampertIt Takes a Village: A Lively Discussion of How All Players of the In-Home Child Care Industry Connect Steve Lampert joined the nanny industry in 1994 when he purchased Buckingham Nannies in Los Angeles, California. In 2001 he launched eNannySource.com, back when the Internet was a new frontier. After operating Buckingham Nannies and eNannySource together for 3 years, in late 2004 he sold Buckingham to a long-term employee so he could focus exclusively on eNannySource.com. In 2011, Steve sold eNannySource and is currently developing CareMatchPro.com, a comprehensive domestic staffing agency software system. CareMatchPro.com will make its debut at the 2012 INA Annual Conference. |
Dawn Raquel JohnsonHow to Create a Social Media Strategy Since 1996, Dawn has been training local and national clients in software and technology. She spent eight years as a U.S. Navy Reserve journalist and public affairs specialist taking part in a mobile public affairs unit covering military national and world events for joint military forces both here in the United States and abroad. Dawn received her bachelor’s degree in journalism from the University of Central Florida. She is also a graduate of DINFOS (Defense Information School) which specializes in public affairs and visual information. Through this unique skill set along and her practical, hands-on technical knowledge, Dawn founded Virtual Options Coaching & Training in 2001. Virtual Options is Central Florida’s boutique social media, digital marketing & new media training firm that offers business coaching and managed services for select clients who are looking for best practices & policy, as well as building social business exposure and expertise online She has focused on training academics and librarians for the past eight years, specializing in social media and digital marketing training. In the last three years, Dawn has been consulting with businesses and on how they can include their social media in more of their marketing efforts. She is a much sought after speaker and trainer. Academic establishments such as Stetson University, Rollins College, University of Central Florida and Barry University have hosted Dawn as a guest trainer for their faculty and staff. She has spoken at and trained some of the nation’s most prominent organizations including Girls Scouts of America, Banco Popular, Le Cordon Bleu Culinary Institute, Disney, SCORE and the National Association of Women Business Owners. |
Wendy SachsReady, Get Set, GO! Wendy Sachs is president and founder of The Philadelphia Nanny Network, Inc. a company started in 1985 to help families and nannies find each other. She has worked with thousands of parents and nannies and has developed a process of screening candidates that is used by many agencies throughout the U.S. Her company has grown from placing only nannies to referring babysitters, housekeepers, cooks and tutors. Originally filling full time permanent jobs only, the company has evolved into working with families who need full time, part time and temporary care. TPNN is the primary provider of corporate back care within a 50 mile radius of Philadelphia. As a founding member of the International Nanny Association and past four-term president and two-term co-president of INA, she has been active in the organization including presenting workshops for agencies, including the popular New Agency Workshop presented at five out of the last six INA Annual Conferences. |
Peter ShankmanThe Next Revolution Will Occur in Your Pocket PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service. Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc. Peter is now Vice President and Small Business Evangelist for Vocus, working out of New York City. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 athttp://shankman.com, both comments on and generates news and conversation. Peter’s PR and Social Media clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many, many others. Peter is the author of two books: Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010) and a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, The Public Relations Society of America, The International Association of Business Communicators, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association. Peter sits on the advisory boards of several companies, including ScotteVest and Pixability, and is honored to sit on the NASA Civilian Advisory Council. He was appointed to his position by NASA Administrator Charles Bolden. He’s also an angel investor, specializing mostly in very early stage tech and social media companies. A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today. A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event. Born and raised in New York City, Peter still resides there with his NASA the Wonder Cat, who consistently denies his repeated requests to relinquish the couch. In the few hours of spare time Peter has per month he’s completed 13 marathons, seven Olympic distance triathlons, two half-Ironman triathlons, and one full Ironman Triathlon. He’s also a “B” licensed skydiver with over 220 jumps. In 2011, he’s focusing on moving to ten percent body fat, and is documenting his attempt publicly at A Year to Ten Percent. In 2011, Peter was the author of a Tweet that was voted as one of the Top Ten Tweets of the year by Twitter, out of more than 140,000,000,000 tweets sent. |
Kathy WebbReady, Get Set, GO! Kathy Webb co-founded HomeWork Solutions Inc. in 1993. Her business provides payroll and payroll tax services to families who employ nannies, housekeepers, elder care providers and other private service professionals. Kathy and her partner started their business with an idea and a sublet 90-square-foot office. Today her firm employs 15 full-time and 3 part-time employees and assists thousands of families nationwide with their household payroll and “nanny tax” compliance. Kathy took her company online in 1995 at 4nannytaxes.com. In 1996 she launched NannyNetwork.com, the first searchable national database of nanny placement agencies. The NannyNetwork.com site was the first online nanny industry website to articulate standards and practices in the nanny industry. The site featured the first electronic bulletin board in the industry, which enabled nannies, from their own computers, to network with, problem solve with, and share the joys and sorrows of their jobs with other nannies, other people who “got it.” The site today has between 65K – 80K unique visitors per month, with an average of 6.2 pages viewed by visitor and in a recent industry survey was rated the #1 online resource for nannies. Kathy believes strongly that families and the nannies they employ have the greatest probability of a successful relationship when there is clear communication and an understanding of the norms and practices in the domestic service industry. She wants families to understand their responsibilities – for reference checking, background checking, and payroll tax compliance. She also wants nannies to be informed and strongly encourages written work agreements to establish the terms and conditions of employment. She has authored numerous articles and is consulted frequently by national media on nanny industry issues. Kathy is a magna cum laude graduate of Boston College and lives with her husband of almost 30 years in Northern Virginia. She is the proud mother of three young adults, mother-in-law to two others and “Grammy” to a beautiful baby girl! |
Kathy Zotnowski, M.S., MFTBuilding a Better Business: Integrating Professional Development and Training Into Your Agency for Your Clients…Both Your Nannies and the Families You Serve Like so many business owners, Kathy’s entrepreneurship is a blend of experiences gleaned over years in several industries. Kathy’s background includes: former film/television/theatre executive and producer; fundraiser and philanthropist; wine industry executive; and currently, a licensed, California Marriage and Family Therapist. In 2009, Kathy used her extensive experience in sales, marketing and fundraising to co-found, Social Coaching Club, Inc., a Coaching Center for Social Skills Development in Calabasas, California. Social Coaching Club “Helps Parents Help Their Kids®” by providing children, adolescents, parents, families and caregivers a unique opportunity to build and strengthen the myriad of social skills necessary to excel in all aspects of their lives. Kathy understands the unique pressures facing modern families in today’s high-paced world and the challenges that come with raising children in our technologically advancing society. Social Coaching Club was created as a result of overwhelming requests from parents, educators and community leaders for these much needed services and is “Re-Civilizing Civilization One Family at a Time®.” Kathy received her Master of Science Degree in Marriage and Family Therapy (MFT), from California State University Northridge with honors, and is a high distinction graduate of The University of Michigan in Ann Arbor, MI with a bachelor of arts degree in English literature and secondary emphases in communication and psychology. As a psychotherapist, she has cultivated a specialty in trauma and crisis counseling, working with adult and child survivors of rape and sexual assault and has an expertise in grief and loss. Additionally, Kathy has used her business talents to assist many non-profits with raising millions of dollars. She has researched and written grants, as well as created budgets and budget narratives that secured 5 million dollars in grant money for The Valley Trauma Center (the San Fernando Valley, CA trauma and crisis center) from the Los Angeles Department of Child and Family Services. Kathy is also a certified mediator with the Los Angeles City Attorney’s Alternative Dispute Resolution Program and is a published writer of magazine articles. Her other professional affiliations include: member of the California Association of Marriage and Family Therapists (CAMFT); past president and vice president of the Ventura County Volunteer Coordinator’s Council (VCVCC); chairperson for “Walk A Mile In Her Shoes: The Men’s March to Stop Rape, Sexual Assault, and Gender Violence; past member of the Association of Humanistic Psychology (AHP); member of Phi Kappa Phi Honor Society; and member of the Order of Omega Honor Society. As a co-owner of Social Coaching Club, Inc., Kathy is always refining her business, and developing her employees through additional education and training, all while maximizing efficiency and profits. Are you interested in attending this year’s INA Annual Conference? If so please read the article Ways to Save at the 2012 Annual Conference on the great money saving ways to attend this year’s conference for new members and existing members. |
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